I’d bet that you’ve already heard about this 1.2 billion dollars (USD) resort in Manila Philippines, the Solaire Resort and Casino. With all their TV ads and other marketing campaigns, you should’ve already noticed or at least heard about their name. Well, guess what? They’re really serious on boosting their marketing campaigns that they’ve partnered with Air Asia and painted one of the Air Asia’s planes with their brand.
Yes, that 8.3 hectares luxury resort with 500 luxurious rooms, suites, and villas, with 18,500 square meters of gaming space, classy bars and lounges, award-winning dining experience and signature restaurants, went above and beyond to the sky with Air Asia’s Airbus A320 which is scheduled to fly this July of 2014.
As Solaire Resort and Casino’s Board Director, Donato Almeda says that “This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.”
Want to check out the plane? Then watch this video below and take a peak of this colorful plane.
There’s only one (1) plane with this branding as of now, but both companies said that they can totally add more planes in the future with this branding and this plane along with its new look will continue until 2016.
The Vice President of Brand & Marketing of Solaire Resort and Casino, Mr. Jasper Evangelista said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
But why did Air Asia partnered up with the luxury resort? Here’s what the AirAsia Philippines Chairman Maan Hontiveros have to say, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
|Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes|